Airline

Best Award — Delta Air Lines - SkyMiles
Best Bonus Promotion — American Airlines - AAdvantage
Best Customer Service — Continental Airlines - OnePass
Best Elite Level — Continental Airlines - OnePass
Best Member Communications — Continental Airlines - OnePass
Best Web Site — Continental Airlines - OnePass
Program of the Year — Continental Airlines - OnePass

Hotel

Best Award — Marriott Hotels - Marriott Rewards
Best Bonus Promotion — Hilton - Hilton HHonors Worldwide
Best Customer Service — Marriott Hotels - Marriott Rewards
Best Elite Level — Hilton - Hilton HHonors Worldwide
Best Member Communications — Marriott Hotels - Marriott Rewards
Best Web Site — Hilton - Hilton HHonors Worldwide
Program of the Year — Marriott Hotels - Marriott Rewards

Best Affinity Credit Card — Diners Club - Club Rewards

Distinguished Achievement Award — Senator Bob Graham
Industry Impact Award — Continental Airlines - OnePass
Industry Impact Award — Northwest Airlines - WorldPerks
Industry Impact Award — Sheraton - Club International
Rising Star Award — Reno Air - QQuick Miles