Airline

Best Award — Continental Airlines - OnePass
Best Award Redemption — Southwest Airlines - Rapid Rewards
Best Bonus Promotion — Southwest Airlines - Rapid Rewards
Best Customer Service — Continental Airlines - OnePass
Best Elite Level — Continental Airlines - OnePass
Best Member Communications — American Airlines - AAdvantage
Best Web Site — Continental Airlines - OnePass
Program of the Year — Continental Airlines - OnePass

Hotel

Best Award — Hyatt - Gold Passport
Best Award Redemption — Marriott Hotels - Marriott Rewards
Best Bonus Promotion — Hilton - Hilton HHonors Worldwide
Best Customer Service — Hyatt - Gold Passport
Best Elite Level — Hyatt - Gold Passport
Best Member Communications — Hilton - Hilton HHonors Worldwide
Best Web Site — Hilton - Hilton HHonors Worldwide
Program of the Year — Marriott Hotels - Marriott Rewards

Best Affinity Credit Card — Diners Club - Club Rewards

Industry Impact Award — Star Alliance
Industry Impact Award — United College Plus
Rising Star Award — American Express Membership Rewards Canada
Rising Star Award — ClickRewards