Airline

Best Award — Alaska Airlines - Mileage Plan
Best Award Redemption — Southwest Airlines - Rapid Rewards
Best Bonus Promotion — Southwest Airlines - Rapid Rewards
Best Customer Service — Southwest Airlines - Rapid Rewards
Best Elite Level — Continental Airlines - OnePass
Best Member Communications — Alaska Airlines - Mileage Plan
Best Web Site — Alaska Airlines - Mileage Plan
Program of the Year — Southwest Airlines - Rapid Rewards

Hotel

Best Award — Hilton - Hilton HHonors Worldwide
Best Award Redemption — Starwood - Starwood Preferred Guest
Best Bonus Promotion — Marriott Hotels - Marriott Rewards
Best Customer Service — Starwood - Starwood Preferred Guest
Best Elite Level — Starwood - Starwood Preferred Guest
Best Member Communications — Starwood - Starwood Preferred Guest
Best Web Site — Starwood - Starwood Preferred Guest
Program of the Year — Starwood - Starwood Preferred Guest

Best Affinity Credit Card — Diners Club - Club Rewards

Airline

Best Award — SAS - EuroBonus
Best Award Redemption — Thai Airways - Royal Orchid Plus
Best Bonus Promotion — Emirates - Skywards
Best Customer Service — Thai Airways - Royal Orchid Plus
Best Elite Level — SAS - EuroBonus
Best Member Communications — SAS - EuroBonus
Best Web Site — Thai Airways - Royal Orchid Plus
Program of the Year — SAS - EuroBonus

Hotel

Best Award — Starwood - Starwood Preferred Guest
Best Award Redemption — Starwood - Starwood Preferred Guest
Best Bonus Promotion — Hilton - Hilton HHonors Worldwide
Best Customer Service — Starwood - Starwood Preferred Guest
Best Elite Level — Starwood - Starwood Preferred Guest
Best Member Communications — Starwood - Starwood Preferred Guest
Best Web Site — Six Continents - Priority Club Worldwide
Program of the Year — Starwood - Starwood Preferred Guest

Best Affinity Credit Card — Qantas Telstra Visa Card (Australia)

Industry Impact Award — Delta Air Lines - SkyMiles