Just as Rapid Rewards has for the past five years, they best the best of others to take home their sixth consecutive POTY award, much to the chagrin of AAdvantage was the program that last took this award home other than Southwest (AAdvantage won POTY in years 2012-2015). What’s interesting is the strength that Avianca has in holding down the #3 spot. Often viewed by opportunists for their lucrative mileage bonus offers, there’s more to them than that as this ranking indicates. And regardless of what the M&A folks would have you believe, Spirit Airlines Free Spirit programs rank well ahead of that of potential acquirer Frontier Airlines (but let’s be fair, Frontier Early Returns did win POTY back in 2007) and JetBlue neither of which ranked in the top ten for their value to members. Of the proverbial #topthree legacy airlines, it is always somewhat puzzling how United Mileage Plus owns near the bottom of the top ten rankings this year—they last won POTY in the years 1995-1997.
Full Voting Results
| Rank | Name | Rating |
|---|---|---|
| 1 | Southwest Airlines Rapid Rewards | 8.75 |
| 2 | American Airlines AAdvantage | 8.44 |
| 3 | Avianca LifeMiles | 8.42 |
| 4 | Air Canada Aeroplan | 8.20 |
| 5 | Spirit Airlines Free Spirit | 8.16 |
| 6 | WestJet Rewards | 7.72 |
| 7 | Delta Air Lines SkyMiles | 7.02 |
| 8 | Alaska Airlines Mileage Plan | 6.71 |
| 9 | LATAM Pass | 6.69 |
| 10 | United Airlines Mileage Plus | 6.55 |
| 11 | JetBlue TrueBlue | 6.41 |
| 12 | Frontier Airlines Frontier Miles | 6.18 |
| 13 | Hawaiian Airlines HawaiianMiles | 6.12 |
0 Comments