Priority Club Rewards was not overlooked this year. The program frequently ranks in the top three but has not won a Freddie Award for Best Customer Service in the international arena since 2000. The program has a solid history of treating members well and members show their appreciation of Priority Club Rewards with the winning vote this year.
We don’t know how many members saw Hyatt Gold Passport Vice President Jeff Zidell’s adventures of Jeff and Freddie blog post, which pictured the pair as they posed at various Hyatt locations around Chicago, but it was a fun and creative way to engage members. Customer service isn’t just about solving problems. Spreading cheer and good humor can also be a way to interact with customers. That being said, members say the program provides excellent customer service.
When it comes to providing excellent customer service, Marriott Rewards is tough to beat. This is Marriott Rewards’ seventh consecutive win for Best Customer Service. All the perks in the world are worth less than a consistent and noticeable appreciation for the customer. Marriott Rewards continues to offer a responsive customer service experience.
Just one award left…
The top four finishers in this category are American AAdvantage, Air Canada Aeroplan, Delta SkyMiles and Southwest Rapid Rewards.
The American AAdvantage table is even happier! Suzanne Rubin, President, AAdvantage Loyalty Program accepts the Freddie. “I can’t tell you what an honor it is to be here tonight. Thank you.”
American AAdvantage celebrated its 30th year in 2011. The granddaddy of all frequent flyer programs, it still delivers incredible value. AAdvantage treats elite members well. Many members would say that the program offers the best domestic award availability of any U.S. airline and AAdvantage miles offer some of the most lucrative international award redemptions in the industry. Members are clearly happy after all these years.
The top four finishers in this category are Jet Airways JetPrivilege, Etihad Guest, Gulf Air Falconflyer and Virgin Australia Velocity.
Siva Ramachandran, Regional Vice President – Americas, accepts the Freddie. “Friends, this one is very special and I’m happy to enjoy this moment with all of you.”
India’s Jet Airways JetPrivilege takes home its second Program of the Year Freddie Award. JetPrivilege was introduced in 1994 and has forged partnerships with airlines across the globe, giving members the ability to redeem miles for destinations worldwide. The program features a six-month fast-track to elite program, called Dynamic Tier Review, that offers the ability to be welcomed into the next membership level so you don’t have to wait the usual calendar year. With a value vote of 9, it’s obvious they’re doing something right.