Program of the Year
The 2026 Freddie Awards
Voted by the people
who actually fly.
Since 1988, the Freddies have handed the verdict on travel loyalty to its members — not to a judging panel. Over four million ballots. Thirteen languages. Three regions. One trophy.
1988
First awarded
4.2M
Average ballots cast annually
13
Ballot languages
300M+
Members represented
Headline awards
2026 Programs of the Year
Program of the Year
Caesars Rewards
Program of the Year
Air India Maharaja Club
Program of the Year
GHA Discovery
Program of the Year
Air France-KLM Flying Blue
Program of the Year
ALL Accor Live Limitless
Results archive 1989 – 2026
Every published ceremony, one record.
Every ceremony from 1989 to 2026 — searchable, filterable and finally in one place instead of scattered across old press releases. The first six years, 1988–1994, were never published online and are still being sourced.
Search the archiveExplore the record
Three ways in.
Records
Who won the most — and who owned each category
All-time leaders for every category on the ballot, from Program of the Year to Best Website, with first and last wins.
Category recordsProgram lineage
Honored Guest → Marriott Rewards → Bonvoy
Follow loyalty programs through rebrands, mergers and disappearances — and see what each family has really won.
Trace the familiesFreddie history
864 ballots. Sir Freddie. Everything since 1988.
Lore from the ceremonies — the hand-delivered trophies, the proposal from the stage, the streaks — audited against the archive.
38 years of Freddie loreMost decorated
Programs with the most Freddies on record
Compiled from every ceremony in the archive, 1989–2026, counting member-voted awards only — special recognition honors are listed separately. Results for the first six years (1988–1994) were never published online and are still being sourced. Counted by program name as entered — see program lineage for combined totals across rebrands like Honored Guest Awards → Rewards → Bonvoy.
01Starwood Preferred GuestStarwood12302Marriott RewardsMarriott Hotels9503Rapid RewardsSouthwest Airlines5504VelocityVirgin Australia3005ALL Accor Live LimitlessAccor2706IHG Priority Club Rewards27
Best Elite Program
26
wins — Starwood Preferred Guest
Best Redemption Ability
27
wins — Starwood Preferred Guest
Best Customer Service
20
wins — Starwood Preferred Guest
Best Promotion
13
wins — Marriott Rewards
See who owns every category, from Best Elite Program to Best Website, on the category records page.
From the newsroom
The stories behind the trophies.
April 30, 2026
2026 Freddie Awards: Loyalty Has a Long Memory
One of the pleasures of the Freddie Awards is that there really isn’t such a thing as an overnight success. Programs change names. Airlines merge. Hotels merge. Award charts disappear. New currencies arrive. Old currencies get…
April 30, 2026
Aeroplan isn’t up-and-coming anymore
Program of the YearAirlines · Americas
There was a time not very long ago when Aeroplan qualified as one of our up-and-comers. Consider that notice officially withdrawn. Air Canada Aeroplan is the 2026 Airline Program of the Year in the Americas.
April 30, 2026
LifeMiles: the up-and-comer that refuses to finish coming up
Up and Coming Program of the YearAirlines · Americas
We may eventually need to have a conversation with LifeMiles about the definition of “up-and-coming.” Avianca LifeMiles wins the award for 2026. Again.
How the ballot is divided
Freddie Awards voting is split by region, with a set of cross-region categories and special recognition honors presented from the stage.
Voting region
The Americas
Members vote within their own region, so a program is judged by the travelers who fly it.
Voting region
Europe & Africa
Members vote within their own region, so a program is judged by the travelers who fly it.
Voting region
Middle East & Asia Pacific
Members vote within their own region, so a program is judged by the travelers who fly it.
Cross-region
International
Categories judged across every region at once, rather than within a single ballot.
Special recognition
Special Awards
Honors presented from the stage rather than voted on the ballot — industry impact, distinguished achievement and loyalty leadership.