Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are American AAdvantage, Air Canada Aeroplan, Delta SkyMiles and Southwest Rapid Rewards.
Suzanne Rubin, President, AAdvantage Loyalty Program accepts the Freddie.
American AAdvantage offered a Double Elite-Qualifying Miles promotion at the end of the year, just as members were scrambling to preserve or improve their status. Members could earn double elite-status qualifying miles for travel on American Airlines, American Eagle or AmericanConnection flights between Dec. 13, 2011 and Jan. 31, 2012 to earn the bonus, regardless of when the ticket was booked or purchased.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are Jet Airways JetPrivilege, Etihad Guest, Virgin Australia Velocity and Gulf Air Falconflyer.
Accepting the Freddie Award for JetPrivilege is Siva Ramachandran, Regional Vice President – Americas.
JetPrivilege wins with a TripAdvisor promotion A Trip Well Advised, that offered members 500 bonus JPMiles for sharing three to six hotel reviews and 1,000 bonus JPMiles for sharing seven or more reviews.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are Lufthansa Miles & More, Turkish Airlines Miles&Smiles, Virgin Atlantic Flying Club and Air France/KLM Flying Blue.
Andreas Koch, Director Miles & More, accepts the Freddie.
Randy remembers this promotion – you could even earn elite status.
Europe’s multi-country frequent flyer program wins with its Miles & More Every Flight Counts promotion. Miles & More members were offered incentives based on flight frequency in addition to regular miles: starting from five flight segments, members earned a McDonald’s voucher, 10 flights a 20 euro promotion code for Lufthansa.com, 15 flights a flight award for 2,000 award miles, 20 flights a 50 euro promotion code for Lufthansa.com, 25 flights a business lounge voucher and 30 flights earned Frequent Traveller status.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
Finishing in the top four are Starwood Preferred Guest, Marriott Rewards, Hilton HHonors and Choice Privileges.
“SPG wins again! We kind of like getting resort nights for free,” says Randy.
“Thanks again, thank you.”
SPG wins this category with its SPG Getaway Free promotion. Free nights, in addition to the regular points earned, are always popular. For every three stays at an SPG hotel, members earned a night at a resort. Tying the free night to a strong portfolio of aspirational properties was a clear winner with members. And a free night every three stays was SPG’s most lucrative promotion in 2011.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
Accor A|Club, Starwood Preferred Guest, IHG Priority Club Rewards and Marriott Rewards take the final four spots.
“This promotion is pretty cool,” explains Randy. “The cash was donated to flood relief.”
“Thank you very much,” says Emilie Record, Le Club Accorhotels Marketing Executive, who comes up to accept the award.
By staying in an Accor hotel in Thailand, A|Club members earned double points and the points were converted to cash and donated to a special flood relief fund established by the Yim Kids Thailand Foundation.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
No strangers to the top four slots, Starwood Preferred Guest, Marriott Rewards, IHG Priority Club Rewards and Accor A|Club finish at the top.
“Anyone here from Starwood?” Randy asks.
Stephanie Meltzer-Paul, Director – Global Loyalty Marketing, accepts the Freddie Award.
Bravo! SPG does it again. Another Freddie Award is won because of the popularity of their SPG Getaway Free promotion. Points are great. Free nights are better. And free nights in a resort—even better!
The top four finishers in this category are American AAdvantage, Air Canada Aeroplan, Delta SkyMiles and Southwest Rapid Rewards.
