Airline Program of the Year [Europe / Africa] Air France / KLM Flying Blue

Moving on, we’re down to three more awards. “I wish we had more, I could do this all night long,” says Petersen. These are all great programs but only one is taking home the Freddie.

“We’re very happy with all these awards. And we take these awards home with us as inspiration to keep our customers happy.”

With an impressive and commanding value vote and percentage of voters, Air France / KLM Flying Blue takes the Program of the Year Freddie Award. While KLM has a few Freddies under its belt from its Flying Dutchman days, this is the first time Flying Blue has been awarded a Freddie Award.

As the frequent flyer program of Air France, KLM, Kenya Airways, TAROM and Air Europa, the program has an extensive network of destinations in Europe.


Airline Program of the Year [Middle East / Asia / Oceania] Virgin Australia Velocity

“Thanks so much again – very much appreciated!”

While this is the first time Virgin Australia Velocity has won a Freddie for Program of the Year, the program won a Freddie in this category in 2009 under its former name, Virgin Blue Velocity. The program is known for its ease of award redemption, which goes straight to the heart of a frequent traveler. Velocity offers last seat availability for additional points and members can pay with a combination of points and cash for flight awards. Award sales and bonus offers are also frequently offered to keep members engaged in the program.

Airline Program of the Year [Americas] American AAdvantage

Tell me who won that Freddie Award … American AAdvantage!

“My thanks to Randy and the Milepoint team. You have been an inspiration to us and helped us to make some changes to the program. And thanks to my amazing team here and back in Dallas!”

The granddaddy of all frequent flyer programs has done it again, winning Program of the Year in the Americas for a second year in a row. Even after all these years, it still delivers incredible value.

Elite members are happy and many would say that the program offers the best domestic award availability of any U.S. airline and some of the most lucrative international award redemptions in the industry.

Hotel Program of the Year [Europe / Africa] Le Club Accorhotels


“Celebrating our 5th birthday this year. 11 million members already, and program of the year in Europe!!! WOO!”

Le Club Accorhotels first time Program of the Year win will probably surprise many who aren’t loyal members of the program. Since 2001, Starwood and Marriott have been the only two programs to win the Program of the Year in Europe / Africa. Le Club members gave high marks to the multi-brand loyalty program of Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, Adagio and Thalassa sea & spa hotels.

Hotel Program of the Year [Middle East / Asia / Oceania] IHG Priority Club Rewards

“Thank you to our members. We look forward to providing more rewards in 2013.”

IHG Priority Club Rewards has inched past last year’s winner, Taj InnerCircle, to claim Program of the Year for Middle East / Asia / Oceania. Priority Club Rewards clearly appealed to its membership base with solid, uncomplicated promotions, effective marketing and quality service. PointBreaks are a perennial crowd pleaser that give members the opportunity to redeem points for hotel stays for only 5,000 points per night.

Hotel Program of the Year [Americas] Marriott Rewards

“It is nice to see that our members are as enthusiastic about the program as our employees are. We work hard for this. Thank you!”

Marriott Rewards has won Program of the Year in the Americas for the sixth consecutive year. This is the 14th time through the years that the program has won this honor in the Americas.

Marriott is all about consistency—in the guest experience, customer service and loyalty program—and their members showed their appreciation by turning out to vote.