The top four finishers in this category are El Al Matmid Club, Gulf Air Falconflyer, Kingfisher Airlines King Club and JAL Mileage Bank.

Accepting the award for El Al Matmid Club is Gracie Ninger, Marketing Manager EL AL Matmid Clubs, USA & Mexico. Today is the 64th anniversary of Israel being a state — happy birthday!

Continuing the theme of winning a Freddie Award through upgrade promotions, El Al Matmid Club members could spend cash, or cash plus points, to confirm one-class-of-service upgrades in advance beginning in April 2011 through the Upgrade Assured program. The advance confirmable upgrades were so popular, they became a permanent part of the program.