The top four finishers in this category are Etihad Guest, Jet Airways JetPrivilege, Gulf Air Falconflyer and Virgin Australia Velocity.

Accepting the award for Etihad Guest is Barry Green, Vice President CRM & Loyalty.

Etihad Guest pioneered the “one mile” strategy for award redemption with its online slider tool and with this win, that flexibility of choosing your award amounts by combining cash and miles looks to be popular with members.