Apr 26, 2012 | 2012 Freddie Awards, Best Redemption Ability
Placing in the top four are Taj InnerCircle, Starwood Preferred Guest, Accor A|Club and IHG Priority Club Rewards.
Jodi Leblanc, Vice President-Sales and Marketing International, Taj Hotels Resorts and Palaces accepts the award, “Thank you on behalf of Taj Mahal!”
Taj offers outstanding hotels that members want to redeem their points for and a simple, straightforward value proposition making the program a favorite in the region. When the full name of the hotel group is Taj Hotels Resorts & Palaces you know there are some aspirational offerings. Members can choose to redeem with points, or a points plus cash option, for hotel stays if you just can’t wait to earn enough points to stay at the Taj Mahal Palace hotel, for example.
Apr 26, 2012 | 2012 Freddie Awards, Best Redemption Ability
Freddie Laker Jr. steps up on stage to present the next category. Starwood Preferred Guest, Marriott Rewards, IHG Priority Club Rewards and Accor A|Club finish at the top in this category.
“They haven’t been up here tonight, have they?” jokes Freddie Laker Jr.
“Thank you so much. We are so thrilled to re
ceive this Freddie Award,” says Gretchen Kloke, VP Global Loyalty Marketing SPG, as she accepts the award.
Starwood pioneered making all standard rooms available for points, and other hotel programs have followed their lead. With this Freddie Award, SPG is being rewarded for changing the industry standard and making it much easier to get room nights with SPG points.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
Marriott Rewards, Choice Privileges, Hilton HHonors and Starwood Preferred Guest take the top four slots.
“Write that on your score card,” Randy says, “Marriott Rewards.”
“Just like to thank our members for their continued loyalty, thank you.”
How do you take home a Best Promotion for Redemption Freddie Award? Do what Marriott does—offer members the chance to spend fewer points for their award nights at select hotels. Marriott’s PointSavers are a perennial member favorite where members can redeem nights at a one-category discount for a savings of up to 33 percent.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
Finishing in the top four are Starwood Preferred Guest, Marriott Rewards, Accor A|Club and IHG Priority Club Rewards.
Brandi Sperling, Associate Director, Global Loyalty Marketing accepts the award and says, “Again, we really appreciate it. Thank you.”
Starwood adds another Freddie Award to their award shelf, winning another Freddie award this year with their SPG Moments award offers. Creating special memories for members is proving popular.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers are Starwood Preferred Guest, Marriott Rewards, IHG Priority Club Rewards and Hilton HHonors.
Starwood aims to make SPG Moments something even more exciting than spending your points on a free night. SPG Moments offers access to world-renowned chefs like Alain Ducasse, backstage with Katy Perry and other chart topping musicians, meet and greets with champion athletes like Drew Brees, the best seats in the house at award-winning Broadway shows and more.
Placing in the top four are Taj InnerCircle, Starwood Preferred Guest, Accor A|Club and IHG Priority Club Rewards.
