Freddie Laker Jr. steps up on stage to present the next category. Starwood Preferred Guest, Marriott Rewards, IHG Priority Club Rewards and Accor A|Club finish at the top in this category.

“They haven’t been up here tonight, have they?” jokes Freddie Laker Jr.

“Thank you so much. We are so thrilled to receive this Freddie Award,” says Gretchen Kloke, VP Global Loyalty Marketing SPG, as she accepts the award.

Starwood pioneered making all standard rooms available for points, and other hotel programs have followed their lead. With this Freddie Award, SPG is being rewarded for changing the industry standard and making it much easier to get room nights with SPG points.