Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are Delta SkyMiles, American AAdvantage, Air Canada Aeroplan and Southwest Rapid Rewards.
Kevin Pinto, Manager – SkyMiles Promotions accepts the Freddie. He thanks the SkyMiles members.
Delta SkyMiles Travel in Style for Half the Miles Promotion offered members the opportunity to redeem an international mileage upgrade award at a 50 percent mileage discount when purchasing economy class Y, B or M fares. The most cherished word for frequent flyers is “upgrade” and the notion of spending half the miles for an upgrade is magic to any member’s ears. It was certainly magic to the voters who awarded Delta with a first place finish.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are El Al Matmid Club, Gulf Air Falconflyer, Kingfisher Airlines King Club and JAL Mileage Bank.
Accepting the award for El Al Matmid Club is Gracie Ninger, Marketing Manager EL AL Matmid Clubs, USA & Mexico. Today is the 64th anniversary of Israel being a state — happy birthday!
Continuing the theme of winning a Freddie Award through upgrade promotions, El Al Matmid Club members could spend cash, or cash plus points, to confirm one-class-of-service upgrades in advance beginning in April 2011 through the Upgrade Assured program. The advance confirmable upgrades were so popular, they became a permanent part of the program.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are Lufthansa Miles & More, Turkish Airlines Miles&Smiles, British Airways Executive Club and SAS EuroBonus.
Accepting the Freddie for Miles & More is Andreas Koch, Director Miles & More.
Randy says, “You like it up here huh?”
Frequent flyers love upgrades and they love discounted upgrades even more. Lufthansa takes home a Freddie Award for their Upgrade Discount promotion. During August and September, members could redeem miles for upgrades on flights between Germany and the U.S. or Canada for 40 percent fewer miles. Upgrades from full-fare tickets were 20,000 miles each way instead of the usual 35,000, and upgrades from discounted fares (V or higher) were 30,000 miles instead of the usual 50,000.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are American AAdvantage, Air Canada Aeroplan, Delta SkyMiles and Southwest Rapid Rewards.
Suzanne Rubin, President, AAdvantage Loyalty Program accepts the Freddie.
American AAdvantage offered a Double Elite-Qualifying Miles promotion at the end of the year, just as members were scrambling to preserve or improve their status. Members could earn double elite-status qualifying miles for travel on American Airlines, American Eagle or AmericanConnection flights between Dec. 13, 2011 and Jan. 31, 2012 to earn the bonus, regardless of when the ticket was booked or purchased.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are Jet Airways JetPrivilege, Etihad Guest, Virgin Australia Velocity and Gulf Air Falconflyer.
Accepting the Freddie Award for JetPrivilege is Siva Ramachandran, Regional Vice President – Americas.
JetPrivilege wins with a TripAdvisor promotion A Trip Well Advised, that offered members 500 bonus JPMiles for sharing three to six hotel reviews and 1,000 bonus JPMiles for sharing seven or more reviews.
The top four finishers in this category are Delta SkyMiles, American AAdvantage, Air Canada Aeroplan and Southwest Rapid Rewards.
