This is the sixth Best Redemption Ability Freddie Award win for Virgin Australia Velocity. Velocity members who plan in advance can get award flights for fewer points and they also have the option of using points for any available flight—including peak holiday travel times when the number of points is based on the cost of the fare.
Thomas Alberts accepts the award.
The Freddie Awards were named after the late Sir Freddie Laker, who in 1978, was nighted by Queen Elizabeth II for his contribution to commercial aviation an the British economy. Known for his pioneering marketing ideas within the travel industry, Sir Freddie founded Britain’s first all-jet air carrier, Laker Airways Limited. He also founded the Skytrain service that revolutionized the airline industry by offering no reservation, low-cost air service.
When looking to name the awards representing the voice of the frequent flyer, Freddie Awards Founder, Randy Petersen, decided the awards should be named after the man who had represented the industry so very well.
Flying Blue’s Great Take-Off promotion took place in November 2013, and AIR FRANCE – KLM and their airline partners offered Promo Awards@, inviting Flying Blue members to save up to 50 percent on award miles required for award flights, with many more destinations and a full five-month travel period instead of the usual two.
Attending the Freddie Awards this evening from Flying Blue is Herbert Verschuren, Vice President Customer Marketing and Sébastien Reliat-Brunetière, Head of Loyalty Marketing and Communications. Herbert accepts the award for Flying Blue and says a very quick “Thank you.”
Here’s the list of winners for the 2013 Freddie Awards.
Congratulations!
The four finishers in this category are Le Club Accorhotels, IHG Priority Club Rewards, Starwood Preferred Guest, and Club Carlson.
Le Club Accorhotels reached out to its 10 million members with a Facebook game. Members who matched Le Club Accorhotels properties to their location on a map earned 50 points per correct answer. Members who answered all 10 questions correctly were entered into a lottery to win up to a million points.