The Freddie Awards were named after the late Sir Freddie Laker, who in 1978, was nighted by Queen Elizabeth II for his contribution to commercial aviation an the British economy. Known for his pioneering marketing ideas within the travel industry, Sir Freddie founded Britain’s first all-jet air carrier, Laker Airways Limited. He also founded the Skytrain service that revolutionized the airline industry by offering no reservation, low-cost air service.
When looking to name the awards representing the voice of the frequent flyer, Freddie Awards Founder, Randy Petersen, decided the awards should be named after the man who had represented the industry so very well.