Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are El Al Matmid Club, Gulf Air Falconflyer, Kingfisher Airlines King Club and JAL Mileage Bank.
Accepting the award for El Al Matmid Club is Gracie Ninger, Marketing Manager EL AL Matmid Clubs, USA & Mexico. Today is the 64th anniversary of Israel being a state — happy birthday!
Continuing the theme of winning a Freddie Award through upgrade promotions, El Al Matmid Club members could spend cash, or cash plus points, to confirm one-class-of-service upgrades in advance beginning in April 2011 through the Upgrade Assured program. The advance confirmable upgrades were so popular, they became a permanent part of the program.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are Lufthansa Miles & More, Turkish Airlines Miles&Smiles, British Airways Executive Club and SAS EuroBonus.
Accepting the Freddie for Miles & More is Andreas Koch, Director Miles & More.
Randy says, “You like it up here huh?”
Frequent flyers love upgrades and they love discounted upgrades even more. Lufthansa takes home a Freddie Award for their Upgrade Discount promotion. During August and September, members could redeem miles for upgrades on flights between Germany and the U.S. or Canada for 40 percent fewer miles. Upgrades from full-fare tickets were 20,000 miles each way instead of the usual 35,000, and upgrades from discounted fares (V or higher) were 30,000 miles instead of the usual 50,000.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
Marriott Rewards, Choice Privileges, Hilton HHonors and Starwood Preferred Guest take the top four slots.
“Write that on your score card,” Randy says, “Marriott Rewards.”
“Just like to thank our members for their continued loyalty, thank you.”
How do you take home a Best Promotion for Redemption Freddie Award? Do what Marriott does—offer members the chance to spend fewer points for their award nights at select hotels. Marriott’s PointSavers are a perennial member favorite where members can redeem nights at a one-category discount for a savings of up to 33 percent.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
Finishing in the top four are Starwood Preferred Guest, Marriott Rewards, Accor A|Club and IHG Priority Club Rewards.
Brandi Sperling, Associate Director, Global Loyalty Marketing accepts the award and says, “Again, we really appreciate it. Thank you.”
Starwood adds another Freddie Award to their award shelf, winning another Freddie award this year with their SPG Moments award offers. Creating special memories for members is proving popular.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers are Starwood Preferred Guest, Marriott Rewards, IHG Priority Club Rewards and Hilton HHonors.
Starwood aims to make SPG Moments something even more exciting than spending your points on a free night. SPG Moments offers access to world-renowned chefs like Alain Ducasse, backstage with Katy Perry and other chart topping musicians, meet and greets with champion athletes like Drew Brees, the best seats in the house at award-winning Broadway shows and more.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are American AAdvantage, Air Canada Aeroplan, Delta SkyMiles and Southwest Rapid Rewards.
Suzanne Rubin, President, AAdvantage Loyalty Program accepts the Freddie.
American AAdvantage offered a Double Elite-Qualifying Miles promotion at the end of the year, just as members were scrambling to preserve or improve their status. Members could earn double elite-status qualifying miles for travel on American Airlines, American Eagle or AmericanConnection flights between Dec. 13, 2011 and Jan. 31, 2012 to earn the bonus, regardless of when the ticket was booked or purchased.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are Jet Airways JetPrivilege, Etihad Guest, Virgin Australia Velocity and Gulf Air Falconflyer.
Accepting the Freddie Award for JetPrivilege is Siva Ramachandran, Regional Vice President – Americas.
JetPrivilege wins with a TripAdvisor promotion A Trip Well Advised, that offered members 500 bonus JPMiles for sharing three to six hotel reviews and 1,000 bonus JPMiles for sharing seven or more reviews.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
The top four finishers in this category are Lufthansa Miles & More, Turkish Airlines Miles&Smiles, Virgin Atlantic Flying Club and Air France/KLM Flying Blue.
Andreas Koch, Director Miles & More, accepts the Freddie.
Randy remembers this promotion – you could even earn elite status.
Europe’s multi-country frequent flyer program wins with its Miles & More Every Flight Counts promotion. Miles & More members were offered incentives based on flight frequency in addition to regular miles: starting from five flight segments, members earned a McDonald’s voucher, 10 flights a 20 euro promotion code for Lufthansa.com, 15 flights a flight award for 2,000 award miles, 20 flights a 50 euro promotion code for Lufthansa.com, 25 flights a business lounge voucher and 30 flights earned Frequent Traveller status.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
Finishing in the top four are Starwood Preferred Guest, Marriott Rewards, Hilton HHonors and Choice Privileges.
“SPG wins again! We kind of like getting resort nights for free,” says Randy.
“Thanks again, thank you.”
SPG wins this category with its SPG Getaway Free promotion. Free nights, in addition to the regular points earned, are always popular. For every three stays at an SPG hotel, members earned a night at a resort. Tying the free night to a strong portfolio of aspirational properties was a clear winner with members. And a free night every three stays was SPG’s most lucrative promotion in 2011.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Earning
Accor A|Club, Starwood Preferred Guest, IHG Priority Club Rewards and Marriott Rewards take the final four spots.
“This promotion is pretty cool,” explains Randy. “The cash was donated to flood relief.”
“Thank you very much,” says Emilie Record, Le Club Accorhotels Marketing Executive, who comes up to accept the award.
By staying in an Accor hotel in Thailand, A|Club members earned double points and the points were converted to cash and donated to a special flood relief fund established by the Yim Kids Thailand Foundation.
The top four finishers in this category are El Al Matmid Club, Gulf Air Falconflyer, Kingfisher Airlines King Club and JAL Mileage Bank.
