Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are Delta SkyMiles, American AAdvantage, Air Canada Aeroplan and Southwest Rapid Rewards.
Kevin Pinto, Manager – SkyMiles Promotions accepts the Freddie. He thanks the SkyMiles members.
Delta SkyMiles Travel in Style for Half the Miles Promotion offered members the opportunity to redeem an international mileage upgrade award at a 50 percent mileage discount when purchasing economy class Y, B or M fares. The most cherished word for frequent flyers is “upgrade” and the notion of spending half the miles for an upgrade is magic to any member’s ears. It was certainly magic to the voters who awarded Delta with a first place finish.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are El Al Matmid Club, Gulf Air Falconflyer, Kingfisher Airlines King Club and JAL Mileage Bank.
Accepting the award for El Al Matmid Club is Gracie Ninger, Marketing Manager EL AL Matmid Clubs, USA & Mexico. Today is the 64th anniversary of Israel being a state — happy birthday!
Continuing the theme of winning a Freddie Award through upgrade promotions, El Al Matmid Club members could spend cash, or cash plus points, to confirm one-class-of-service upgrades in advance beginning in April 2011 through the Upgrade Assured program. The advance confirmable upgrades were so popular, they became a permanent part of the program.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers in this category are Lufthansa Miles & More, Turkish Airlines Miles&Smiles, British Airways Executive Club and SAS EuroBonus.
Accepting the Freddie for Miles & More is Andreas Koch, Director Miles & More.
Randy says, “You like it up here huh?”
Frequent flyers love upgrades and they love discounted upgrades even more. Lufthansa takes home a Freddie Award for their Upgrade Discount promotion. During August and September, members could redeem miles for upgrades on flights between Germany and the U.S. or Canada for 40 percent fewer miles. Upgrades from full-fare tickets were 20,000 miles each way instead of the usual 35,000, and upgrades from discounted fares (V or higher) were 30,000 miles instead of the usual 50,000.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
Marriott Rewards, Choice Privileges, Hilton HHonors and Starwood Preferred Guest take the top four slots.
“Write that on your score card,” Randy says, “Marriott Rewards.”
“Just like to thank our members for their continued loyalty, thank you.”
How do you take home a Best Promotion for Redemption Freddie Award? Do what Marriott does—offer members the chance to spend fewer points for their award nights at select hotels. Marriott’s PointSavers are a perennial member favorite where members can redeem nights at a one-category discount for a savings of up to 33 percent.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
Finishing in the top four are Starwood Preferred Guest, Marriott Rewards, Accor A|Club and IHG Priority Club Rewards.
Brandi Sperling, Associate Director, Global Loyalty Marketing accepts the award and says, “Again, we really appreciate it. Thank you.”
Starwood adds another Freddie Award to their award shelf, winning another Freddie award this year with their SPG Moments award offers. Creating special memories for members is proving popular.
Apr 26, 2012 | 2012 Freddie Awards, Best Promotion for Redemption
The top four finishers are Starwood Preferred Guest, Marriott Rewards, IHG Priority Club Rewards and Hilton HHonors.
Starwood aims to make SPG Moments something even more exciting than spending your points on a free night. SPG Moments offers access to world-renowned chefs like Alain Ducasse, backstage with Katy Perry and other chart topping musicians, meet and greets with champion athletes like Drew Brees, the best seats in the house at award-winning Broadway shows and more.
The top four finishers in this category are Delta SkyMiles, American AAdvantage, Air Canada Aeroplan and Southwest Rapid Rewards.
