Elite members are happy with American AAdvantage and the program wins Best Elite Program in the Americas for the third consecutive year, just squeezing past Southwest Rapid Rewards. Top-tier elites get eight confirmed one-way systemwide upgrades from most fares and unlimited complimentary upgrades on domestic flights. Platinum members receive a 100 percent flight bonus. Members report that the elite help desk also provides exemplary customer service.
Suzanne Rubin, President AAdvantage Loyalty Program, accepts the award.
Lufthansa Miles & More ranked #4 last year in this category, so to find their way to the #1 spot is certainly an accomplishment. Among other benefits, first level Frequent Traveller members get free lounge access while Senators and HON Circle Members may overdraw their Miles & More account temporarily—up to 50,000 miles for Senators and up to 100,000 miles for HON Circle members.
Virgin Australia Velocity wins in this category for a second consecutive year. Platinum members receive four complimentary upgrades per year on domestic flights from qualifying fares and Gold and Platinum members receive complimentary access to the Virgin Australia lounge. Silver members receive two single entry passes and a discounted annual lounge membership.
More cheers from the crowd for this win.
Thomas Alberts knows his way to the stage by now.
Another repeat winner, Hyatt Gold Passport wins Best Elite Program in Middle East / Asia / Oceania for the fifth consecutive year. Hyatt Gold Passport has some spectacular properties in this region, including the Park Hyatt Maldives and Grand Hyatt Tokyo. On top of blissful stays at luxurious properties, members value the program’s generous elite benefits, including confirmable suite upgrades and free breakfast for Diamond members.
Jeff Zidell, Senior Vice President, Loyalty Marketing accepted the award for Hyatt.
Hyatt Gold Passport wins this category for the second year in a row. Four confirmed suite upgrades at booking and complimentary breakfast for Diamond members are two of the most valued Gold Passport elite benefits. Add in excellent customer service, free Internet for all elite members and you have a winning elite program.
Angie Rose Tynan, Associate Marketing Manager, Rene Mizwicki, Director, Hyatt Gold Passport and Jeff Zidell, Senior Vice President, Loyalty Marketing are in the audience to accept the award.
Starwood is once again singled out for their exceptional elite program. SPG offers Platinum members best available room at check-in, including suites. Platinum members who stay 50 nights a year also receive 10 suite night awards that are confirmable five nights prior to arrival. And Platinum members who stay 75 nights can check in at any time, 24 hours a day. With an annual stay of 100 nights, Platinum members can enjoy the services of a personal ambassador.
Kyndra Russell, Vice President, Loyalty, Digital, Partnership Marketing accepted the award.