Club ITC claims the Best Promotion award honor becoming the fifth different winner in the past six Freddie Awards in this category. Club ITC also earned this award with the highest rating for the award across all other regions with a 9.01 final rating. The secret to their win? Appealing to the need for status: Members were able to earn status by staying one-third fewer nights or one-third less revenue in 2021. Silver status was earned after just 4 nights or INR 40,000 revenue, while Platinum required just 20 nights or INR 200,000 revenue. Right behind them were other great promotions including #2 Accor ALL with their activation booster: Members could earn up to €120 in points, with 1 to 3 stays of 2 nights or more booked between September 23 and November 4 for stays through December 31 earning up to 6,000 Reward points (This promotion finished #2 in Europe) and #3 Marriott Bonvoy with their Better Two-gether promotion: Earn an unlimited amount of double bonus points for stays of two nights or longer at more than 7,500 participating properties and double elite night credits making elite status much faster to achieve especially when combined with Marriott Bonvoy cobranded credit cards, between February 16 – April 27, 2021 (This promotion finished #2 in the Americas). After Marriott, the promotion ratings fall sharply with the next seven promotions all rated within a .75 point variance.
Full Voting Results
Rank | Best Promotion – Hotels (Middle East & Asia/Oceania) | Rating |
---|---|---|
1 | Club ITC | 9.01 |
2 | ALL Accor Live Limitless | 8.69 |
3 | Marriott Bonvoy | 8.35 |
4 | IHG Rewards | 6.51 |
5 | Hilton Honors | 6.39 |
6 | World of Hyatt | 6.24 |
7 | Wyndham Rewards | 6.21 |
8 | GHA Discovery | 6.19 |
9 | Choice Privileges | 6.03 |
10 | MeliáRewards | 5.79 |
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