This is one of four Freddie Award wins that Club ITC has taken home this year and won with a rating of 8.97 which is the second-highest category rating across all the regions. It is also their second consecutive award in this category having also won in in 2020. There are three programs with ratings in the 8.X range in this category which is good news for members. The Accor ALL and Marriott Bonvoy programs were rated #2 and #3 respectively. Anything beyond an 8.X rating deserves more effort by those programs. Remember people—these are earn & redeem loyalty programs. This is also one of the four categories (Program of the Year, Elite, and Promotion) in which the three top highest-rated programs are the same in each category. That is consistency. But let’s go straight to the bottom shall we: World of Hyatt in the #9 slot is simply out of character with a program that seems to have so much more going for it. But since members matter, Hyatt should look at this report card and address what seems to be a weakness in their program. As for Best Western in the #10 rating, well, you have to start somewhere though the somewhere shouldn’t be a bottom rating.
Full Voting Results
Rank | Best Redemption Ability – Hotels (Middle East & Asia/Oceania) | Rating |
---|---|---|
1 | Club ITC | 8.97 |
2 | ALL Accor Live Limitless | 8.84 |
3 | Marriott Bonvoy | 8.29 |
4 | Taj InnerCircle | 7.55 |
5 | Shangri La Golden Circle | 6.77 |
6 | IHG Rewards | 6.60 |
7 | Hilton Honors | 6.43 |
8 | Wyndham Rewards | 6.41 |
9 | World of Hyatt | 6.30 |
10 | Best Western Rewards | 5.90 |
11 | Radisson Rewards | 5.90 |
12 | Trident Hotel Trident Privilege | 5.88 |
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