Starwood Preferred Guest, IHG Priority Club Rewards, Marriott Rewards and Hyatt Gold Passport finish in the top four.

“This is a tribute to all of our members. Thank you!”

Starwood Preferred Guest has been a popular choice of hotel program for travelers residing in Europe for many years and the program is once again bringing home a Program of the Year Freddie Award in Europe / Africa having lost out the last couple of years. Starwood is a program that is always moving forward. In 2011, members liked where the program was leading them.