Program of the Year has its own cache as an award—best of the best. This year, Accor ALL won this award just as they have the previous six Freddie Awards making them an eight-time winner. They wrestled away the title from Starwood Preferred Guest in 2013 and haven’t looked back except in 2014 when IHG Rewards Club bested everyone. If you have but one Freddie Award, this is likely the one to earn but in counting their wins up this year it is but one of four for them to have taken home. In a category this important, all finishes matter, and Marriott Bonvoy, winner of the Program of the Year in the Americas finished in the number two spot. Accor ALL also finished well for Program of the Year in Middle Eat & Asia where they finished in the number two spot. Following right behind Marriott were Hilton and IHG with 210 Award winner GHA Discovery closing out the top five programs. In numbers six and seven, MeliáRewards and Radisson Rewards were close with their own cigars. As we look over all the finishers here, we’re most intrigued with IHG, a former winner who quite recently announced a complete refresh of their program. Similar to the refresh of Aeroplan in the airline program arena, a refresh can often move s needle. Let’s hope the race is on because members often win when the competition is new and close. One final observation: ALL’s rating of 9.16 is the highest rating of any of the three hotel Program of the Year wins. That deserves a virtual standing applause.
Full Voting Results
| Rank | Program of the Year – Hotels (Europe & Africa) | Rating |
|---|---|---|
| 1 | ALL Accor Live Limitless | 9.16 |
| 2 | Marriott Bonvoy | 8.19 |
| 3 | Hilton Honors | 7.01 |
| 4 | IHG Rewards | 6.96 |
| 5 | GHA Discovery | 6.67 |
| 6 | Radisson Rewards | 6.65 |
| 7 | MeliáRewards | 6.57 |
| 8 | Wyndham Rewards | 6.51 |
| 9 | World of Hyatt | 6.43 |
| 10 | Leading Hotels of the World Leaders Club | 6.30 |
| 11 | Best Western Rewards | 6.23 |
| 12 | NH Rewards | 6.18 |
| 13 | Choice Privileges | 6.17 |
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