The top four finishers in this category are airBaltic BalticMiles, Turkish Airlines Miles&Smiles, Lufthansa Miles & More and British Airways Executive Club.

Gabi Kool, CEO, accepts the award for airBaltic BalticMiles. “Wow! We aren’t a one-hit wonder. This is very special – elite travelers, that means something.”

We are officially now calling BalticMiles the little program that could. Although they are the new kid on the block, having launched in 2009, they are backed by industry veterans who know how to take care of their program’s best members.