The crowd goes wild! A loud uproar of clapping from Avianca and the crowd. “They love their LifeMiles!” says Leff.

Avianca TACA LifeMiles entry into the Star Alliance in 2012 has put this program on the map for a worldwide audience. This is LifeMiles first Freddie Award win as more members get to know and appreciate the program. LifeMiles has frequent 100 percent bonus offers on purchased miles and now members can use those miles for flights on Star Alliance carriers.

LifeMiles members also have the flexibility to adjust the combination of miles and money. When booking an award ticket online, members can decrease the mileage amount in increments of 1,000 miles and pay more in cash.

LifeMiles also allows one-way award redemptions and there are no fuel surcharges.