Same program, different name

Program lineage.

Marriott has won Freddies as Honored Guest Awards, as Marriott Rewards and as Bonvoy. Hyatt won as Gold Passport before it was World of Hyatt. Priority Club has been on the ballot under four different names. This page traces each family through its rebrands and mergers, and combines the wins that belong together.

24

program families traced

823

archive wins rolled up

Filter

Combined totals by family

Counting every win in the archive (1989–2026) under each of a family’s names, including programs it later absorbed. Member-voted awards only.

Hotels · Marriott International

Marriott Bonvoy

267 Freddies · 1989–2025

The most-renamed program in Freddie history, and the one that absorbed the most rivals. Marriott's own scheme changed names twice, then swallowed Starwood's and Ritz-Carlton's in a single 2019 merger.

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  1. Marriott Honored Guest Awards

    19831997

    Often abbreviated "Marriott HGA" on early Freddie ballots.

  2. Marriott Rewards

    19972019

  3. The Ritz-Carlton Rewards

    20102019

    Ran in parallel; points were interchangeable with Marriott Rewards.

  4. Starwood Preferred Guest

    19992019

    Itself the successor to Sheraton Club International and Westin Premier; joined the family when Marriott bought Starwood in 2016.

  5. Marriott Bonvoy

    2019present

    Single program unifying Marriott, Ritz-Carlton and SPG.

Hotels · IHG Hotels & Resorts

IHG One Rewards

68 Freddies · 1996–2023

The world's first hotel loyalty program (1983) has carried four different names on Freddie ballots as its parent went from Holiday Inn to Bass to Six Continents to IHG.

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  1. Holiday Inn Priority Club

    19831996

  2. Priority Club Worldwide

    19961998

  3. Priority Club Rewards

    19982013

  4. IHG Rewards Club

    20132021

  5. IHG Rewards

    20212022

  6. IHG One Rewards

    2022present

Airlines · Southwest Airlines

Southwest Rapid Rewards

64 Freddies · 1999–2026

From a free-flight punch card to a revenue-based program, under two names.

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  1. The Company Club

    19871996

  2. Rapid Rewards

    19962011

    Credit-based: sixteen credits earned a free flight.

  3. Rapid Rewards (points-based)

    2011present

    Relaunched March 2011 on revenue-earned points.

Hotels · Accor

ALL Accor

54 Freddies · 2011–2026

Three names in sixteen years as Accor repositioned its program from hotel club to lifestyle brand.

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  1. A|Club

    20082013

    Launched as Accor's first group-wide program.

  2. Le Club AccorHotels

    20132019

  3. ALL — Accor Live Limitless

    20192024

  4. ALL Accor

    2024present

Airlines · United Airlines

United MileagePlus

42 Freddies · 1989–2011

Mileage Plus lost its space in 2011 and gained Continental's OnePass membership in 2012.

As entered in the archive

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  1. Mileage Plus

    19812011

  2. Continental OnePass

    19872012

    Merged into MileagePlus after the United–Continental merger.

  3. MileagePlus

    2011present

Airlines · American Airlines

AAdvantage

40 Freddies · 1989–2026

The name has never changed since 1981 — but AAdvantage absorbed three rival Freddie winners as American merged with TWA, America West (via US Airways) and US Airways itself.

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  1. AAdvantage

    1981present

    The first modern frequent flyer program.

  2. TWA Aviators

    19902001

    Folded into AAdvantage after American bought TWA.

  3. America West FlightFund

    19832005

    Merged into US Airways Dividend Miles.

  4. US Airways Dividend Miles

    19842015

    Merged into AAdvantage in March 2015.

Airlines · Virgin Australia

Velocity Frequent Flyer

39 Freddies · 2006–2020

Same program, new airline name: Virgin Blue became Virgin Australia in 2011.

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  1. Virgin Blue Velocity

    20052011

  2. Virgin Australia Velocity

    2011present

Hotels · Hilton

Hilton Honors

34 Freddies · 1995–2011

A single-letter rebrand: the double-H "HHonors" styling dating from 1987 was dropped in 2017.

As entered in the archive

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  1. Hilton HHonors

    19872017

    Also entered as "Hilton HHonors Worldwide" and "Hilton/Conrad HHonors" in early ceremonies.

  2. Hilton Honors

    2017present

Airlines · Air France-KLM

Flying Blue

31 Freddies · 2003–2026

Two national programs became one in 2005 — the first cross-border frequent flyer merger in Europe.

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  1. Air France Fréquence Plus

    19912005

  2. KLM Flying Dutchman

    19902005

  3. Flying Blue

    2005present

    Now shared with KLM, Transavia, TAROM and Aircalin.

Hotels · Hyatt Hotels

World of Hyatt

30 Freddies · 1999–2023

Gold Passport was one of the earliest Freddie mainstays; the 2017 relaunch kept the tier structure but retired a 30-year-old name.

As entered in the archive

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  1. Hyatt Gold Passport

    19872017

  2. World of Hyatt

    2017present

    Rebrand announced Nov 2016, live March 2017.

Airlines · Lufthansa Group

Miles & More

28 Freddies · 1997–2016

Europe's largest program grew by absorbing the programs of airlines Lufthansa acquired.

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  1. Miles & More

    1993present

  2. Swissair Qualiflyer

    19922002

    Ended with Swissair's collapse; succeeded by SWISS TravelClub.

  3. SWISS TravelClub

    20022005

    Folded into Miles & More after Lufthansa acquired SWISS.

  4. SN Brussels Privilege

    20022009

    Brussels Airlines joined Miles & More in 2009.

Airlines · TAP Air Portugal

TAP Miles&Go

24 Freddies · 2004–2025

Victoria carried TAP through a decade of Freddie wins before the 2018 rebrand.

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  1. Navigator

    19942000

    TAP's original frequent flyer scheme.

  2. Victoria

    20002018

    Entered as "Victoria" and "Victoria Programme".

  3. TAP Miles&Go

    2018present

Airlines · Air Canada

Aeroplan

20 Freddies · 2010–2026

Spun out of Air Canada, floated as a public company, then bought back and rebuilt from scratch.

As entered in the archive

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  1. Aeroplan (Air Canada in-house)

    19842002

  2. Aeroplan (Aimia)

    20022019

    Operated as a separate listed coalition business.

  3. Aeroplan (relaunched)

    2020present

    Air Canada bought it back and merged it with Altitude in November 2020.

Airlines · Jet Privilege Pvt Ltd

InterMiles

16 Freddies · 2006–2016

A rare case of the program outliving its airline — JetPrivilege was spun off before Jet Airways stopped flying.

As entered in the archive

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  1. Jet Airways JetPrivilege

    19942019

    Entered variously as "Jet Privilege" and "JetPrivilege".

  2. InterMiles

    2019present

    Renamed months after Jet Airways suspended operations.

Airlines · Avianca

LifeMiles

16 Freddies · 2013–2026

Distancia and TACA's Frequent Traveler merged into LifeMiles after the 2010 Avianca–TACA tie-up.

As entered in the archive

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  1. Avianca Distancia

    19932011

  2. AviancaTACA LifeMiles

    20112013

  3. LifeMiles

    2013present

Hotels · Caesars Entertainment

Caesars Rewards

13 Freddies · 2019–2026

Total Rewards, the casino industry's benchmark program, took the Caesars name in 2019.

As entered in the archive

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  1. Total Rewards

    19972019

  2. Caesars Rewards

    2019present

Airlines · Delta Air Lines

Delta SkyMiles

10 Freddies · 1996–2012

SkyMiles has kept its name since 1981; WorldPerks, a Freddie winner in its own right, disappeared into it in 2010.

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  1. Delta SkyMiles

    1981present

  2. Northwest WorldPerks

    19862010

    Merged into SkyMiles after the Delta–Northwest merger.

Hotels · MGM Resorts International

MGM Rewards

9 Freddies · 2015–2025

The casino-resort program that first cracked the Freddies as M life, then dropped the lower-case styling entirely.

As entered in the archive

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  1. M life

    20102016

  2. M life Rewards

    20162022

  3. MGM Rewards

    2022present

Hotels · Indian Hotels Company (Tata)

Taj InnerCircle / NeuPass

8 Freddies · 2010–2026

India's longest-running hotel program, now linked to the Tata group's NeuPass ecosystem.

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  1. Taj InnerCircle

    19982022

    Entered as "InnerCircle", "Taj InnerCircle" and "TAJ Innercircle" across ceremonies.

  2. Taj InnerCircle with NeuPass

    2022present

    Integrated with Tata Neu; the separate Epicure membership sits alongside it.

Airlines · Air India (Tata)

Air India Maharaja Club

5 Freddies · 2023–2026

Two Indian programs became one after Tata's takeover of Air India and its merger with Vistara.

As entered in the archive

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  1. Air India Flying Returns

    19942023

  2. Club Vistara

    20152024

    Merged into Maharaja Club when Vistara folded into Air India.

  3. Maharaja Club

    2023present

Hotels · Shangri-La Group

Shangri-La Circle

2 Freddies · 2022–2026

Golden Circle became Shangri-La Circle in the group's 2022 relaunch.

As entered in the archive

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  1. Golden Circle

    19952022

  2. Shangri-La Circle

    2022present

Hotels · BWH Hotels

Best Western Rewards

1 Freddie · 2015–2015

Gold Crown Club International ran for twenty years before the 2009 rename.

As entered in the archive

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  1. Gold Crown Club International

    19882009

  2. Best Western Rewards

    2009present

Airlines · Cathay Pacific

Cathay / Asia Miles

1 Freddie · 2005–2005

Asia Miles and the Marco Polo Club ran side by side for 22 years before merging into one Cathay membership.

As entered in the archive

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  1. Asia Miles

    19992022

    The earning currency, open to non-flyers.

  2. The Marco Polo Club

    19932022

    The paid-entry status tier.

  3. Cathay membership (Asia Miles)

    2022present

Hotels · Radisson Hotel Group / Choice (Americas)

Radisson Rewards

1 Freddie · 2007–2007

Renamed twice in seven years, and since 2022 split into separate Americas and international programs.

As entered in the archive

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  1. Radisson SAS goldpoints plus

    20042011

  2. Club Carlson

    20112018

    Launched 31 March 2011.

  3. Radisson Rewards

    2018present

    Radisson Rewards Americas split off under Choice Hotels in 2022.

How to read this

A rename keeps the same members and usually the same points, so we treat it as one continuous program. Marriott Rewards and Marriott Bonvoy are the same lineage.

A merger folds one program into another. Those wins are credited to the surviving family and flagged in the timeline — Northwest WorldPerks under Delta SkyMiles, Starwood Preferred Guest under Marriott Bonvoy.

Co-branded credit card wins sit with the airline or hotel family that carried them. Special recognition honors are excluded; those live on the special recognition page.

Results for 1988–1994 were never published online, so early-era totals are understated. Know of a rename we have missed? Send us the correction.