Category records
Who owns each category.
The most decorated programs aren't spread evenly — some own a single trophy almost outright. Here is every Freddie category and the programs that have won it most, 1989 to 2026.
Count wins
Counted exactly as the program was entered — Marriott Rewards and Marriott Bonvoy count separately.
1989–2026 · 154 awarded
Program of the Year
Starwood Preferred Guest — 21 wins
- 1Starwood Preferred Guest2000–201721
- 2Marriott Rewards1998–201816
- 3Southwest Airlines Rapid Rewards2002–20228
- 4Virgin Australia Velocity2013–20207
- 5Accor Hotels Le Club Accorhotels2015–20197
- 6ALL Accor Live Limitless2020–20266
1995–2026 · 69 awarded
Up and Coming Program
2 programs tied on 6 wins
- 1Avianca LifeMiles2015–20266
- 2GHA Discovery2022–20266
- 3ALL Accor Live Limitless2020–20264
- 4TAP Air Portugal Miles&Go2019–20254
- 5Air Canada Aeroplan2019–20223
- 6Choice Privileges2017–20202
1989–2026 · 154 awarded
Best Elite Program
Starwood Preferred Guest — 26 wins
- 1Starwood Preferred Guest2000–201826
- 2Hyatt Gold Passport1999–201615
- 3American Airlines AAdvantage2012–202612
- 4Marriott Rewards2006–201810
- 5Virgin Australia Velocity2013–20206
- 6Continental Airlines OnePass1998–20025
1999–2026 · 140 awarded
Best Redemption Ability
Starwood Preferred Guest — 27 wins
- 1Starwood Preferred Guest2000–201727
- 2Southwest Airlines Rapid Rewards1999–202016
- 3Marriott Rewards1999–201810
- 4Virgin Australia Velocity2013–20208
- 5IHG Rewards Club2014–20196
- 6Air Canada Aeroplan2010–20265
1989–2026 · 147 awarded
Best Customer Service
Starwood Preferred Guest — 20 wins
- 1Starwood Preferred Guest2000–201720
- 2Southwest Airlines Rapid Rewards2000–202616
- 3Marriott Rewards1998–201814
- 4Virgin Australia Velocity2014–20206
- 5Accor Hotels Le Club Accorhotels2016–20196
- 6ALL Accor Live Limitless2020–20265
1989–2026 · 154 awarded
Best Promotion
Marriott Rewards — 13 wins
- 1Marriott Rewards2001–201413
- 2Southwest Airlines Rapid Rewards1999–20068
- 3Avianca LifeMiles2014–20227
- 4Starwood Preferred Guest2003–20177
- 5Accor Hotels Le Club Accorhotels2015–20186
- 6IHG Priority Club Rewards2004–20116
1989–2026 · 79 awarded
Best Loyalty Credit Card
American Express Membership Rewards — 12 wins
- 1American Express Membership Rewards1995–202312
- 2Diners Club Club Rewards1998–20069
- 3Southwest Airlines Rapid Rewards Premier Credit Card2017–20234
- 4Norwegian Reward2017–20203
- 5Starwood Preferred Guest American Express2007–20093
- 6Bank Norwegian Card2025–20262
1989–2011 · 76 awarded
Best Award
Marriott Rewards — 14 wins
- 1Marriott Rewards1998–201114
- 2Starwood Preferred Guest2002–20098
- 3IHG Priority Club Rewards2004–20114
- 4Delta Air Lines SkyMiles1998–20113
- 5Hilton HHonors1996–20093
- 6Southwest Airlines Rapid Rewards2004–20083
2012 · 6 awarded
Best Redemption Promotion
Starwood Preferred Guest — 2 wins
- 1Starwood Preferred Guest20122
- 2Delta Air Lines SkyMiles20121
- 3El Al Matmid Club20121
- 4Lufthansa Miles & More20121
- 5Marriott Rewards20121
1998–2009 · 52 awarded
Best Member Communications
Marriott Rewards — 10 wins
- 1Marriott Rewards1998–200910
- 2IHG Priority Club Rewards2004–20067
- 3Alaska Airlines Mileage Plan2002–20096
- 4Starwood Preferred Guest2002–20094
- 5Aeromexico Club Premier2000–20033
- 6Gulf Air Frequent flyer2006–20082
1989–1997 · 12 awarded
Best Newsletter
2 programs tied on 3 wins
- 1American AAdvantage1989–19973
- 2Hilton HHonors1995–19973
- 3Marriott Honored Guest Awards1989–19902
- 4Sheraton Club International19971
- 5Tie: Ansett Australia Frequent Flyer and SAS EuroBonus19971
- 6Continental19951
1997–2009 · 56 awarded
Best Website
Starwood Preferred Guest — 8 wins
- 1Starwood Preferred Guest2000–20098
- 2Marriott Rewards2001–20097
- 3Alaska Airlines Mileage Plan2002–20096
- 4IHG Priority Club Rewards2004–20064
- 5Continental Airlines OnePass1998–20014
- 6Etihad Guest2007–20093
1995 · 2 awarded
Best International Frequent Traveler Program
2 programs tied on 1 win
- 1British Airways19951
- 2Hilton HHonors19951
1996 · 2 awarded
Best International Program
2 programs tied on 1 win
- 1British Airways Executive Club19961
- 2Inter-Continental19961
1997 · 1 awarded
Best International Airline Program
British Airways Executive Club — 1 win
1997 · 1 awarded
Best International Hotel Program
Hilton/Conrad HHonors — 1 win
- 1Hilton/Conrad HHonors19971
1997 · 2 awarded
Best North American Program
2 programs tied on 1 win
- 1Marriott HGA19971
- 2United Mileage Plus19971
1995–2009 · 22 awarded
Industry Impact Award
United Airlines Mileage Plus — 3 wins
- 1United Airlines Mileage Plus2001–20093
- 2Continental Airlines OnePass1998–20092
- 3Northwest Airlines WorldPerks1998–20002
- 4Etihad Guest20071
- 5Jet Privilege20051
- 6Air Canada Aeroplan20041
1998–2005 · 5 awarded
Distinguished Achievement Award
5 programs tied on 1 win
- 1Mitch-Stuart20051
- 2Northwest Airlines WorldPerks20051
- 3Congressman C.A. Dutch Ruppersberger20041
- 4Lynne Roach-Hildebrand20031
- 5Senator Bob Graham19981
2010–2011 · 4 awarded
Loyalty Leadership Award
4 programs tied on 1 win
- 1American Airlines AAdvantage20111
- 2British Airways Executive Club20111
- 3Hyatt Gold Passport20101
- 4SAS EuroBonus20101
Reading these numbers
Counts come from the archive, 1989–2026, and include every region a category was voted in, so a program can take the same category three times in one year across the Americas, Europe/Africa and Asia Pacific ballots. Ceremonies from 1988–1994 are still being sourced and aren't reflected yet, there were no ceremonies in 2021 or 2024, and 2010–2011 were staged as the Frequent Traveler Awards. Category names are kept as they were presented — historic ones like Best Website and Best Newsletter appear alongside the current slate.