Avianca is known for awarding double miles with miles purchases. Last year, the offer was a close third in this category and this year, voters chose this offer as their favorite. During April, August and December, for every 1,000 miles that members purchased, LifeMiles awarded an additional 100 percent bonus miles.
Yells come from the crowd as Avianca wins!
This is the fourth time SAS EuroBonus has won a Freddie Award for Best Customer Service through the years. EuroBonus holds on to the Freddie by a very thin margin above AIR FRANCE – KLM Flying Blue. EuroBonus reaches out to its members on Twitter, Facebook and YouTube and is readily available on the phone and via email. Members are satisfied with how EuroBonus responds to their needs and give the program high marks for customer service.
Martin Wassborn, Director CRM and Nils Lindhe, Vice President – Loyalty, are attending the Freddie Awards tonight.They accept the award with a smile and quick exit.
Travel industry executives and an assortment of travel gurus/bloggers and others have all flown in to attend the Freddie Awards. The big event starts around 6pm tonight but the Freddies are much more than an awards ceremony. The Loyalty@Freddie Awards Conference is offering the opportunity for loyalty travel professionals to hone their trade while Randy Petersen’s Travel Executive Summit adds another dimension to the event by hosting roundtable discussions, with not only the panelist asking each other questions, but the audience is also encouraged to ask questions.
Voting for this year’s Freddie Awards was conducted from Feb. 15 to March 31 in three separate geographical ballots:
– Americas
– Europe / Africa
– Middle East / Asia / Oceania
There were over 19 million page views.
The top 10 cities travelers voted from included:
New York City, Bogota, Chicago, Los Angeles, Paris, Houston, Sydney, London, Melbourne and Istanbul
The top 5 countries that travelers voted from included:
United States, France, Australia, Canada and Colombia
There were 235 countries/territories represented.
This is the sixth Best Redemption Ability Freddie Award win for Virgin Australia Velocity. Velocity members who plan in advance can get award flights for fewer points and they also have the option of using points for any available flight—including peak holiday travel times when the number of points is based on the cost of the fare.
Thomas Alberts accepts the award.
The Freddie Awards were named after the late Sir Freddie Laker, who in 1978, was nighted by Queen Elizabeth II for his contribution to commercial aviation an the British economy. Known for his pioneering marketing ideas within the travel industry, Sir Freddie founded Britain’s first all-jet air carrier, Laker Airways Limited. He also founded the Skytrain service that revolutionized the airline industry by offering no reservation, low-cost air service.
When looking to name the awards representing the voice of the frequent flyer, Freddie Awards Founder, Randy Petersen, decided the awards should be named after the man who had represented the industry so very well.
