This category win by Club ITC is but one of four this year for this program and Best Elite along with Program of the Year certainly puts them in the #admired category itself. As in many other categories this year, the three highest-rated programs remain the same with Accor ALL and Marriott Bonvoy following right behind. Club ITC does become the fourth winner in this category in the past four Freddie Awards with Marriott, Hyatt, and Starwood being the previous three winners. And yes, you read this correctly, Hyatt won the Best Elite award in 2019 … this year they finished in ninth place with a rating over 2.5 points off of the 9.05 rating that Club ITC earned the award with. Regional programs from Taj, Shangri-La, and GHA are bunched right behind the top three with IHG, Hyatt, and Hilton not faring well in this region where service and status matter most.
TRIVIA: ITC Hotels has a franchise agreement to operate most of its hotels as part of The Luxury Collection of Marriott International. It is a smaller chain of only about 100 hotels and in case you’ve ever wondered … “ITC” stands for Imperial Tobacco Company.
Full Voting Results
|Best Elite Program – Hotels (Middle East & Asia/Oceania)
|ALL Accor Live Limitless
|Shangri La Golden Circle
|World of Hyatt
|Best Western Rewards
|Trident Hotel Trident Privilege