In the closest finish of any category in the hotel category for the Americas, Caesars Rewards by 1/100th of a rating point takes home their second Freddie of the year in a category that we think does matter—customer service. It’s nice we get those shiny elite cards and we redeem at hotel categories well above the categories we actually earn our hotel points in, but when it comes to respect, this category is the most important. And who might Caesars best for their Freddie Award? The king—Marriott Bonvoy. The difference >> 8.61 to 8.60. That, our fellow frequent flyers, is a close finish. And that’s exactly the way it should be. In fact, we’d be happy if less than a point separated the top five programs in this category. As it is, 3/10ths of a point separated the top four programs with ALL and MGM filling in right behind. MGM Rewards BTW won this category in 2020 while Caesars won it in 2019. Before that, it was Marriott, Marriott, and more Marriott.
But what we don’t like, is seeing Hyatt, IHG, Best Western, and Choice two full points behind in their ratings. Come on people … customer service does matter.
Full Voting Results
| Rank | Best Customer Service – Hotels (Americas) | Rating |
|---|---|---|
| 1 | Caesars Rewards | 8.614 |
| 2 | Marriott Bonvoy | 8.608 |
| 3 | ALL Accor Live Limitless | 8.43 |
| 4 | MGM Rewards | 8.30 |
| 5 | Wyndham Rewards | 7.23 |
| 6 | Hilton Honors | 7.23 |
| 7 | World of Hyatt | 6.60 |
| 8 | IHG Rewards | 6.52 |
| 9 | Best Western Rewards | 6.36 |
| 10 | Choice Privileges | 6.30 |
| 11 | La Quinta Returns | 6.24 |
| 12 | Omni Select Guest | 5.94 |
| 13 | Radisson Rewards | 5.93 |
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