When Accor ALL first won this category in 2020, it was almost considered a fluke given that Marriott/Starwood had ruled the category for many years. But with this back-to-back win, it is clear that Accor ALL is all in on status. Granted, it was their lowest rating among the four Freddie Awards they won this year, it was mere fractions in comparison to their y-u-g-e win in Program of the Year. Perennial category winner Marriott (with assistance from Starwood) finished second with the now usual group of MeliáRewards, Hilton, and IHG right behind. This is MeliáRewards’ second category in which they finished in a #3 spot. Good on them. However, let us note that there is a rating drop below Marriott Bonvoy in the #2 spot of 1.1 points before MeliáRewards claims the #3 spot. We do not think it is good to see such a gap in ratings in this important category so high up. In fact, there is less than a 1.1 point rating drop from the #3 spot to the #10 spot.
TRIVIA: When Accor ALL first won this award in 2020, they broke a streak of 17 consecutive years in which either Marriott or Starwood won this category.
Full Voting Results
| Rank | Best Elite Program – Hotels (Europe & Africa) | Rating |
|---|---|---|
| 1 | ALL Accor Live Limitless | 9.10 |
| 2 | Marriott Bonvoy | 8.23 |
| 3 | MeliáRewards | 7.12 |
| 4 | Hilton Honors | 6.97 |
| 5 | IHG Rewards | 6.81 |
| 6 | Wyndham Rewards | 6.68 |
| 7 | World of Hyatt | 6.60 |
| 8 | GHA Discovery | 6.52 |
| 9 | Leading Hotels of the World Leaders Club | 6.51 |
| 10 | NH Rewards | 6.37 |
| 11 | Radisson Rewards | 6.35 |
| 12 | Best Western Rewards | 6.30 |
| 13 | Choice Privileges | 6.18 |
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