#elitematters and Accor is ALL in on it

by | May 25, 2022 | 0 comments

Best Elite Program ALL Accor Live Limitless

When Accor ALL first won this category in 2020, it was almost considered a fluke given that Marriott/Starwood had ruled the category for many years. But with this back-to-back win, it is clear that Accor ALL is all in on status. Granted, it was their lowest rating among the four Freddie Awards they won this year, it was mere fractions in comparison to their y-u-g-e win in Program of the Year. Perennial category winner Marriott (with assistance from Starwood) finished second with the now usual group of MeliáRewards, Hilton, and IHG right behind. This is MeliáRewards’ second category in which they finished in a #3 spot. Good on them. However, let us note that there is a rating drop below Marriott Bonvoy in the #2 spot of 1.1 points before MeliáRewards claims the #3 spot. We do not think it is good to see such a gap in ratings in this important category so high up. In fact, there is less than a 1.1 point rating drop from the #3 spot to the #10 spot.

TRIVIA: When Accor ALL first won this award in 2020, they broke a streak of 17 consecutive years in which either Marriott or Starwood won this category.

Full Voting Results

RankBest Elite Program – Hotels (Europe & Africa)Rating
1ALL Accor Live Limitless9.10
2Marriott Bonvoy8.23
4Hilton Honors6.97
5IHG Rewards6.81
6Wyndham Rewards6.68
7World of Hyatt6.60
8GHA Discovery6.52
9Leading Hotels of the World Leaders Club6.51
10NH Rewards6.37
11Radisson Rewards6.35
12Best Western Rewards6.30
13Choice Privileges6.18


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