Le Club Accorhotels and IHG Rewards Club switched places this year for the Program of the Year honors, with IHG Rewards Club finding itself on top. Between 2001 and 2012, Starwood and Marriott were the only two programs to win Program of the Year in Europe / Africa so this could signify a changing of the guard. IHG Rewards hotels are found in 32 European countries. Members enjoy frequent promotions and quality service.

Scott Fillian  Manager, Loyalty Programs, Gretchen Sanford Manager, Loyalty Programs, and Don Berg, Vice President, Loyalty Programs are in the audience to accept the award.