KrisFlyer wins their first ever Freddie Award and it’s Program of the Year

by | May 25, 2022 | 0 comments

This category has had one of the longest and most consistent streaks for a winner ever with Virgin Australia Velocity winning the category eight of the past nine years (El AL won the award in 2017). So the win by Singapore KrisFlyer represents a huge shift in the value of loyalty programs in the Middle East & Asia/Oceania region. And Singapore did it with their usual aplomb garnering a 9.23 rating by their members. In the #2 spot with a rating of 8.90 is Vistara Club Vistara followed by Garuda Indonesia GarudaMiles with a member rating of 8.23. And where are past winners of this important category? Velocity has dropped to #7 two full points + behind the winning category rating and El Al did not even make the top ten. For Velocity, it is quite the fall as they are now ranked below that of rival Qantas who finished in the #6 spot. The bright star of the Australian airline loyalty marketplace—Air New Zealand landed a quite respectable #4.

TRIVIA: Vistara Airlines (#2) is actually a joint venture between Tata Sons (a privately held conglomerate in India) and Singapore Airlines. Their headquarters is in Gurgaon, also known as Gurugram, (a suburb of New Delhi which is an urban district within the city of Delhi) which is also the headquarters for Freddie Award winner Club ITC.

Full Voting Results

RankProgram of the Year – Airlines (Middle East & Asia/Oceania)Rating
1Singapore Airlines KrisFlyer9.23
2Vistara Club Vistara8.90
3Garuda Indonesia GarudaMiles8.23
4Air New Zealand Airpoints8.03
5Korean Air Skypass7.62
6Qantas Frequent Flyer7.57
7Virgin Australia Velocity7.15
8Philippine Airlines Mabuhay Miles7.08
9Malaysia Airlines Enrich7.08
10Emirates Skywards7.00
11Qatar Airways Privilege Club7.00
12Air India Flying Returns6.92
13JAL Mileage Bank6.59
14Asiana Airlines Asiana Club6.59
15Air China PhoenixMiles6.50
16ANA Nippon Airways Mileage Club6.50
17Air Arabia Air Rewards6.27
18Gulf Air FalconFlyer6.22
19Cathay Pacific Asia Miles6.22
20China Eastern Airlines Eastern Miles6.20
22Thai Royal Orchid Plus5.97
23EVA Airways Infinity MileageLands5.93
24Etihad Guest5.92
25AirAsia Big5.73
26China Airlines Dynasty Flyer5.72
27Oman Air Sinbad5.71


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