Promotions by nature typically have ceilings on their earning power. That’s just the way it typically is. However, Bonvoy busted through that ceiling in 2021 when they offered a Better Two-gether promotion that captured the attention of a membership base that has struggled to find signals that the worst is over from the Covid-era. This promotion allowed members to earn an unlimited amount of double bonus points for stays of two nights or longer at more than 7,500 of their participating properties and double elite night credits between February 16 – April 27, 2021. Members needed no fine print to understand that this promotion was going to make elite status much easier to achieve for 2022. We like this win but it certainly did not come easy for Bonvoy. Right behind them in second place was Accor ALL who was within 1/100ths (8.66 vs. 8.65) with their activation booster promotion: Members could earn up to €120 in points, with 1 to 3 stays of 2 nights or more booked between September 23 and November 4 for stays through December 31, 2021, earning up to 6,000 points. Money (OK, Euros) talks. And since this is show and tell, let’s see what other programs offered up among the top five highest-rated promotions: Hilton Honors (#3) was in with More Nights, More Points >>> Members were able to earn Double Bonus Points on every stay of one or two nights, and Triple Bonus Points on every stay of three nights or more, in addition to Points earned on eligible hotel spend. MeliáRewards (#4) offered up this promotion >>> Your Home Needs a Holiday in which members received up to 30% off stays and up to 20,000 MeliáRewards points on stays booked July 26 – October 3, 2021, for travel through October 31, 2021.
TRIVIA: The promotion offer by Marriott Bonvoy earned the same rating (8.66) both in the American and the Europe & Africa regions. Interesting that differing audiences in nationalities rated it equally. Also, Marriott Bonvoy was the third program in the last three years to win this category award (Accor and IHG were the other winners).
Full Voting Results
|Rank||Best Promotion – Hotels (Europe & Africa)||Rating|
|2||ALL Accor Live Limitless||8.65|
|8||World of Hyatt||6.33|
|11||VOILÀ Hotel Rewards||6.12|