Alfursan gets into the wallet

Best Loyalty Credit Card — Middle East & Asia/Oceania · Saudia Alfursan — Al Rajhi Bank Credit Card

Saudia’s Alfursan Al Rajhi Bank Credit Card wins Best Loyalty Credit Card.

That gives Alfursan another piece of hardware to accompany Best Elite Program and Best Promotion.

The card illustrates just how universal airline-loyalty economics have become.

The model first developed at enormous scale in the United States.

Today it works practically everywhere.

Bank buys loyalty currency.

Member spends.

Airline deepens the relationship.

Bank gains the customer.

Everyone hopes the member pays the bill.

The Al Rajhi partnership brought Alfursan into everyday financial life.

Flying earns miles.

But so does not flying.

Modern airline loyalty in one sentence.

Freddie voters approved.