ALL remains elite

Best Elite Program — Hotels, Europe & Africa · ALL – Accor Live Limitless

ALL wins Best Elite Program.

Again.

This category has wonderful Freddie history.

For years, Marriott and Starwood dominated elite recognition in Europe & Africa.

Then Accor broke through.

That mattered because ALL’s loyalty model is different from many American hotel programs.

Its enormous range of brands means elite recognition has to work across wildly different experiences.

An ibis isn’t a Sofitel.

A Fairmont isn’t a Novotel.

Nor should they be.

The trick is making status recognizable without making the hotels identical.

Freddie voters say Accor continues to manage it.

Status should make a member feel different.

Preferably in a good way.

ALL delivers.