ALL starts showing up in America

Up and Coming Program of the Year — Hotels, Americas · ALL – Accor Live Limitless

Accor is not up-and-coming.

Accor is enormous.

But ALL is still relatively underrepresented in the American frequent-guest conversation compared with Marriott, Hilton, Hyatt and IHG.

That’s why this Freddie makes sense.

The Up and Coming Program Award identifies programs whose members rate them exceptionally well even when their voting footprint isn’t huge.

ALL had already established itself as a Freddie powerhouse in Europe.

In 2025, Americas voters began signaling:

You might want to look at this.

Accor’s brands include everything from economy properties to some of the world’s grandest luxury hotels.

Fairmont gives North Americans an obvious entry point.

Sofitel another.

But globally the portfolio becomes much broader.

The irony is wonderful.

One of the world’s largest hotel companies wins the award for the program people haven’t quite discovered yet.

Loyalty is full of surprises.