Caesars goes on a Quest

Best Promotion — Hotels, Americas · Caesars Rewards — Quest for Rewards

Quest for Rewards wins Best Promotion in the Americas.

And it wouldn’t be the last time Freddie voters rewarded the concept.

The promotion’s appeal is easy to understand.

People like completing things.

Loyalty programs learned long ago that a progress meter can exert remarkable psychological influence over otherwise rational adults.

Stay once.

Do another thing.

Unlock something.

Get closer.

Suddenly a business traveler who absolutely intended to go straight home is explaining why one additional transaction is actually financially responsible.

Gamification works.

Caesars is particularly well suited to it because the program covers such a broad resort ecosystem.

Hotels.

Dining.

Entertainment.

Gaming.

A quest can move members around the entire business while making that movement feel like a challenge rather than a marketing funnel.

The company sees cross-engagement.

The member sees progress.

Freddie voters saw a winner.

Quest completed.

Trophy unlocked.