EVA Air enters the Freddie radar

Up and Coming Program of the Year — Airlines, Middle East & Asia Pacific · EVA Air Infinity MileageLands

Infinity MileageLands wins the 2026 Up and Coming Program award.

And yes, the name is wonderfully ambitious.

Infinity.

That’s considerably farther than most award charts go.

EVA Air has long been respected by frequent international travelers, particularly for its premium cabins and Star Alliance membership.

Its loyalty program has sometimes received less attention than the airline itself.

Freddie voters are suggesting that should change.

That’s exactly what this category does best.

It finds programs whose members are saying something before the larger loyalty conversation necessarily catches up.

EVA isn’t a new airline.

Infinity MileageLands isn’t a new program.

But discovery doesn’t require youth.

It requires somebody noticing.

In 2026, Freddie voters noticed.

To infinity?

We’ll settle for the trophy table.