Garuda remembers hospitality at 35,000 feet

Best Customer Service — Airlines, Middle East & Asia/Oceania · Garuda Indonesia GarudaMiles

GarudaMiles wins Best Customer Service in 2023.

Garuda Indonesia has long leaned into Indonesian hospitality as part of its identity, and the loyalty program benefits from that same cultural proposition.

Customer service awards are particularly interesting because they aren’t about the theoretical program.

They’re about moments.

A reservation fixed.

A problem solved.

A member recognized.

A human being helping another human being while both are dealing with an airline computer.

Garuda’s members remembered enough of those moments to vote.

And GarudaMiles got the Freddie.