GHA Discovery has finished discovering itself

Program of the Year — Hotels, Middle East & Asia Pacific · GHA Discovery

In 2022, GHA Discovery won our 210 Award and we wrote that the program had “a fine future ahead.”

We would like partial credit for this one.

Four years later, GHA Discovery is the 2026 Hotel Program of the Year for Middle East & Asia Pacific.

GHA has always been one of the more interesting creatures in hotel loyalty.

Global Hotel Alliance isn’t a conventional hotel chain.

Think airline alliance applied to hotels: independent brands cooperating through a common loyalty proposition.

Its founding members included Kempinski, Pan Pacific, Rydges and Wyndham International, and the alliance has grown enormously since those early days.

That model matters more today than it did when GHA began.

Travelers increasingly want the breadth of a large loyalty ecosystem without necessarily sleeping under the same corporate flag every night.

Discovery gives independent hotel brands some of the loyalty muscle enjoyed by the giants.

Apparently members noticed.

TRIVIA: 210 Award to Program of the Year.

That’s almost precisely why we created the category.

Discovery indeed.