January 8, 1990

OnePass Upsets the Gold Standard on Elite

Best Elite Program — Airlines, Americas · Continental OnePass

Best Elite Level Program for an airline goes to Continental OnePass.

Many would consider this an upset, given the popularity of American's AAdvantage Gold program. OnePass gathered 50% more votes than anyone else.

We think the new benefits and the availability of unlimited space-available upgrades explain most of it. Elite status stops being theoretical the moment an upgrade actually clears.

OnePass upgraded its program twice during 1989. Members treated that as evidence rather than marketing.