Southwest Airlines Rapid Rewards Wins Airline Program of the Year

by | May 11, 2022 | 0 comments

Southwest Airlines 2022 Airline Program of the Year Corbitt Burns

Just as Rapid Rewards has for the past five years, they best the best of others to take home their sixth consecutive POTY award, much to the chagrin of AAdvantage was the program that last took this award home other than Southwest (AAdvantage won POTY in years 2012-2015). What’s interesting is the strength that Avianca has in holding down the #3 spot. Often viewed by opportunists for their lucrative mileage bonus offers, there’s more to them than that as this ranking indicates. And regardless of what the M&A folks would have you believe, Spirit Airlines Free Spirit programs rank well ahead of that of potential acquirer Frontier Airlines (but let’s be fair, Frontier Early Returns did win POTY back in 2007) and JetBlue neither of which ranked in the top ten for their value to members. Of the proverbial #topthree legacy airlines, it is always somewhat puzzling how United Mileage Plus owns near the bottom of the top ten rankings this year—they last won POTY in the years 1995-1997.

Full Voting Results

1Southwest Airlines Rapid Rewards8.75
2American Airlines AAdvantage8.44
3Avianca LifeMiles8.42
4Air Canada Aeroplan8.20
5Spirit Airlines Free Spirit8.16
6WestJet Rewards7.72
7Delta Air Lines SkyMiles7.02
8Alaska Airlines Mileage Plan6.71
9LATAM Pass6.69
10United Airlines Mileage Plus6.55
11JetBlue TrueBlue6.41
12Frontier Airlines Frontier Miles6.18
13Hawaiian Airlines HawaiianMiles6.12


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