During the pandemic period of loyalty programs, some stood still awaiting the return to travel while others used the change in travel sentiment to change themselves. Miles&Go just might be that trendsetter having moved up the ladder of loyalty in a big way. A 210 Award winner in the 2020 Freddie Awards, they swept aside both Norwegian and Aeroflot on their way to sweeping all major categories in the airline category in 2022. And they did it in a convincing fashion with a rating exceeding 9 (of 10) in every category they won. Following in the distance were the European powerhouses of Lufthansa Miles & More (second), Air France KLM Flying Blue in third, and British Airways Executive Club in fourth place. And when we say, convincing fashion, here’s why: they were 1.5 points ahead of Lufthansa in second place, whereas in the Americas and the Asia Pacific, the race for second place was much, much closer—approximately 3/10th of a point in both other regions. Norwegian Reward which captured this honor in 2020 fell back a full three points to land in ninth place. It wasn’t even close.
Full Voting Results
Rank | Program of the Year – Airlines (Europe & Africa) | Rating |
---|---|---|
1 | TAP Air Portugal Miles&Go | 9.46 |
2 | Lufthansa Miles & More | 8.01 |
3 | Air France KLM Flying Blue | 7.89 |
4 | British Airways Executive Club | 7.27 |
5 | Virgin Atlantic Flying Club | 7.17 |
6 | Turkish Airlines Miles&Smiles | 6.86 |
7 | Aegean Miles Bonus | 6.68 |
8 | Norwegian Air Shuttle Norwegian Reward | 6.54 |
9 | SAS EuroBonus | 6.36 |
10 | Alitalia MileMiglia | 6.26 |
11 | Iberia Plus | 6.17 |
12 | South African Airways Voyager | 6.11 |
13 | FinnAir Plus | 5.98 |
14 | Vueling Club | 5.97 |
15 | Air Europa Suma | 5.94 |
16 | Icelandair Saga Club | 5.81 |
17 | airBaltic Club | 5.44 |
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