This category can claim the title of being the most interesting. For instance, TAP Miles&Go won this category in 2017, 2019, and 2020 and look what they did this year, they grew out of it and won overall Freddie Awards for all major airline categories. The winner in 2016 was Norwegian Reward as they ascended toward relevancy with a strong loyalty offering. This year they were #4 in this category and the 2015 winner, Aegean Miles Bonus was in a very positive place with their #3 finish. Flying Club is a program that rests in the cradle of an airline that has won a lot of awards over the years with the style of delivery and service for their inflight cabins. But they’ve escaped attention to their loyalty offering in a very competitive European marketplace. For many years SAS ruled the loyalty space, Turkish has garnered attention as has Aeroflot. Virgin Atlantic might be handicapped by its routes but certainly not by its product and its loyalty program. Recent moves to establish a more far-reaching loyalty currency could make for a large change here. All we know is that this year, Flying Club and its members earned the respect they deserve.
Full Voting Results
| Rank | 210 Award – Airlines (Europe & Africa) | Rating |
|---|---|---|
| 1 | Virgin Atlantic Flying Club | 7.17 |
| 2 | Turkish Airlines Miles&Smiles | 6.86 |
| 3 | Aegean Miles Bonus | 6.68 |
| 4 | Norwegian Air Shuttle Norwegian Reward | 6.54 |
| 5 | SAS EuroBonus | 6.36 |
| 6 | Alitalia MileMiglia | 6.26 |
| 7 | South African Airways Voyager | 6.11 |
| 8 | FinnAir Plus | 5.98 |
| 9 | Vueling Club | 5.97 |
| 10 | Air Europa Suma | 5.94 |
| 11 | Icelandair Saga Club | 5.81 |
| 12 | airBaltic Club | 5.44 |
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