1989 Freddie Award winners
2nd Annual Freddie Awards
14 awards presented
The second Freddies. More than 3,800 ballots were mailed, faxed — and in one case couriered — to FREQUENT in the fall of 1989, with the winners published in January 1990.
All programs
1989 ran a single, non-regional ballot. Separate regional ballots did not begin until 1997, and the current three-region structure arrived in 2005.
Airlines
Program of the Year
Continental OnePass
Best Elite Program
Continental OnePass
Best Customer Service
United Mileage Plus
Best Award
Continental OnePass
75,000-mile off-peak award to Australia
Best Promotion
Continental OnePass
Winter and spring segment promotions
Best Newsletter
American AAdvantage
Hotels
Program of the Year
Marriott Honored Guest Awards
Best Elite Program
Marriott Honored Guest Awards
Club Marquis
Best Customer Service
Marriott Honored Guest Awards
Best Award
Marriott Honored Guest Awards
195,000-point award package
Best Promotion
Marriott Honored Guest Awards
Rapid Reward
Best Newsletter
Marriott Honored Guest Awards
Credit Cards
Best Loyalty Credit Card
American AAdvantage
Citibank AAdvantage card
Best Loyalty Credit Card
Marriott Honored Guest Awards
Marriott affinity card