All programs
1996 ran a single, non-regional ballot. Separate regional ballots did not begin until 1997, and the current three-region structure arrived in 2005.
Airlines
Program of the Year
United Mileage Plus
Best Award
United Mileage Plus
Best Promotion
American AAdvantage
Best Newsletter
American AAdvantage
Best Elite Program
Continental OnePass
Best Customer Service
Delta SkyMiles
Best International Program
British Airways Executive Club
Hotels
Program of the Year
Hilton HHonors
Best Award
Hilton HHonors
Best Promotion
Hilton HHonors
Best Newsletter
Hilton HHonors
Best Elite Program
Hilton HHonors
Best Customer Service
Marriott Honored Guest Awards
Best International Program
Inter-Continental
Credit Cards
Best Loyalty Credit Card
American Express Membership Rewards
Special Awards
Special Recognition
Up and Coming Program
Southwest Airlines Company Club
Up and Coming Program
Westin Premier
Industry Impact Award
Bruce Chemel Managing Director/American AAdvantage