Accor does it ALL. Again.

Program of the Year — Hotels, Europe & Africa · ALL – Accor Live Limitless

We exhausted most of the obvious ALL puns several years ago.

Fortunately, Accor keeps giving us reasons to recycle them.

ALL – Accor Live Limitless is the 2026 Hotel Program of the Year in Europe & Africa.

Again.

Accor has enormous home-field strength in this region.

Its brands stretch across price points and countries in a way few competitors can match.

ibis.

Novotel.

Mercure.

Pullman.

Sofitel.

Fairmont.

Raffles.

And plenty more.

That gives ALL something every loyalty program wants:

Relevance.

Members don’t merely need an aspirational resort once a year.

They need hotels Tuesday night.

Accor can often provide both.

Program of the Year rewards the whole proposition.

In 2026, Freddie voters didn’t stop there.

ALL also wins elite.

Redemption.

Customer service.

Promotion.

Five.

ALL means ALL.