Norwegian saves Christmas. Again.

Best Promotion — Airlines, Europe & Africa · Norwegian Reward — Norwegian’s Christmas Calendar

Some loyalty ideas are too good to use only once.

Norwegian Reward wins Best Promotion for its Christmas Calendar.

Again.

The idea is beautifully simple.

Advent calendars have spent generations training people to return every day in December and open another door.

Norwegian merely asked:

What if there were loyalty rewards behind the doors?

That’s almost unfair.

Gamification without having to invent the game.

Members already understand the rules.

Come back tomorrow.

See what’s there.

Promotions often become complicated enough to require a PDF.

Norwegian used Christmas.

Freddie voters approved.

Santa apparently has status.