ALL finds America

Up and Coming Program of the Year — Hotels, Americas · ALL – Accor Live Limitless

Calling Accor “up-and-coming” is amusing.

Accor is one of the largest hotel companies on Earth.

But in the Americas loyalty conversation?

Different story.

ALL – Accor Live Limitless wins the 2026 Up and Coming Program award.

The Freddie category has never literally meant new.

It identifies programs that score extremely well among members but don’t possess the voting penetration of the giants.

And in North America, Accor still lives somewhat in the shadows of Marriott, Hilton, Hyatt and IHG.

Globally?

Not even close.

Fairmont.

Sofitel.

Raffles.

Novotel.

Mercure.

Pullman.

ibis.

And a portfolio stretching across virtually every hotel segment.

European travelers know ALL extremely well.

American travelers increasingly do.

The Freddie voters appear to be ahead of the curve.

Which is exactly what this award is supposed to tell us.

America, meet ALL.

ALL, apparently you’ve arrived.